Why improving confidence in investing matters at a time of financial pressure. |

8th May 2026

Financial wellbeing experts WEALTH at work says new research shows that, as the cost of living continues to stretch household budgets and economic uncertainty persists, how people save their money is becoming increasingly important for long term financial security.

Mintel’s Financial Education 2026 report highlights concerns that many UK individuals are holding much of their savings in low interest cash accounts, rather than investments with the potential for much higher returns. While cash can feel reassuring during periods of volatility, rising prices mean its value can steadily erode. The UK currently ranks as the lowest retail investing nation in the G7, underlining how heavily people here rely on cash compared with other countries. Mintel’s research also highlights that low confidence and limited understanding remain major barriers to better financial decision making.

The findings come at a time when many households are already under severe financial pressure. Separate research from WEALTH at work found that almost half of UK workers (47%) say their biggest financial concern is not being able to save enough for the future, while more than half (51%) say they don’t have enough spare income to save regularly. With high food, energy and housing costs squeezing disposable income, simply putting money aside can feel increasingly difficult.

Interestingly, Mintel’s report shows there is strong appetite to learn more about investing, with 45% of individuals saying they want to build their knowledge. However, it also highlights concerns that reliance on unregulated online content can undermine understanding of risk and investing fundamentals. Improving financial understanding, supported by clear and trustworthy financial education, is therefore critical to helping people make more informed decisions about their savings and reducing the risk of misinformation.

For many people, the workplace is where they have the most regular interaction with their finances, through pay, workplace savings and employer provided benefits. Building financial confidence requires trusted, easy to understand support that helps people feel more informed and capable when managing their money. This is something the workplace is increasingly well placed to provide.

Jonathan Watts-Lay, Director, WEALTH at work comments:
“When household budgets are stretched, people naturally prioritise short term security and certainty. However, periods of financial pressure can also increase the long term risks of relying solely on cash, particularly when inflation reduces purchasing power over time. Improving confidence in investing matters because uncertainty and limited understanding often lead people to delay decisions altogether, leaving money in place by default rather than making informed choices.”

“Greater confidence helps individuals understand how risk, time and returns work together, and enables them to weigh short term pressures against longer term goals. At a time when many people feel anxious about their finances, clear, trustworthy guidance can reduce fear, support better decision making, and empower people to take manageable steps on their investment journey rather than disengaging.”

“For most people, the workplace is where they earn their money and where their financial decisions often start. That puts employers in a unique position to help build financial resilience through clear financial education and practical savings options, such as a Workplace ISA where contributions can be made simple via payroll. When people are better informed, they’re more likely to feel confident balancing today’s pressures with longer term financial security. It’s always worth speaking to your employer to see what support they provide.”

As concerns about long term financial security grow, WEALTH at work has highlighted a number of practical ways people can build confidence with saving and investing.

Practical steps to building confidence with saving and investing

Start with personal goals
Connecting investing to meaningful goals such as buying a home, building an emergency fund or planning for retirement helps make saving feel more purposeful and achievable.
Learn in manageable steps
You don’t need to understand everything at once. Learning the basics in simple, everyday language can make investing feel far easier to approach. By understanding key ideas such as what you’re investing for, how long your money can stay invested and the level of risk you’re comfortable with, first time investors can build confidence gradually.
Start small – and start early if possible
Begin with an amount that feels comfortable. Even small, regular contributions can grow significantly over time. Starting early gives your money more time to benefit from compound growth. This is where your returns build on both your original savings and previous gains. Importantly, it’s never too late to begin. Saving consistently at any age can still make a meaningful difference.
Adopt a long‑term mindset
Markets naturally move up and down, but long‑term investing typically rewards patient savers. It’s about time in the market, not trying to time the market.
Make the most of workplace benefits
Some employers now make it easy to save and invest straight from your pay – for example, by offering a Workplace ISA. It’s a simple, tax‑efficient way to build good savings habits and boost your long‑term financial resilience. Many workplaces also offer financial education and guidance, as well as access to investment advice to help you understand your options and make confident decisions about your money – so it’s always worth asking what support is available.
Maximise tax allowances each year
Individuals should regularly review their ISA and pension allowances and make use of them where possible. Using tax‑efficient allowances throughout the tax year can help reduce tax liability and strengthen long‑term financial resilience, rather than leaving decisions until the last minute.
Ask for support when needed
Financial decisions can feel overwhelming. Speaking to your employer about what help they provide – such as financial education sessions – can give you the confidence to make informed choices.